James Veloria / Store Design


Store Design • 2021


James Veloria
75 East Broadway, No. 225

The boutique is hidden on the second floor of a Chinatown mall and feels a bit like a pink satin yonic oasis. In August (2021) it introduced a large collection from the celebrated ’90s designer Todd Oldham, including rhinestone T-strap sandals for $160 and a patchwork print blazer for $250.


Vogue / Hannah Jackson
The New York Times / Marisa Meltzer
Vogue / Liana Satenstein
Brownstone Cowboys Magazine / Camille Bavera



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